Posted on 
Jun 22

Lifecycle Marketing

Climate change is one of the biggest problems humanity is facing today. We are an early-stage start-up working on simple, delightful solutions that make a real difference in one of the worst contributing industries: waste.

Chewie Labs is an early-stage start-up whose mission is to impact climate change by bringing user-centered design, technology, & magic to reducing waste.

Why is there so much garbage and why is the status quo for it to end up in the landfill or ocean? What if waste could be prevented by first being turned into something useful and delightful? Chewie Labs is a soon-to-be launched climate tech start-up focused on eliminating waste, which results in ~5% of global carbon emissions and daily+ pain points in the home. Chewie’s culture is rooted in science, creativity, and taking itself less seriously than the problem. It is a new type of company where sustainability isn’t just the side dish–it’s the main meal.

Summary

This role will drive growth across the funnel, from conversion and monetization through to engagement, retention, and referrals. Once a new customer enters the funnel, Lifecycle Marketing will be responsible for designing the experiments, automated programs, and campaigns that advance them along the customer journey and deepen their relationship with Chewie. Early on, focus channels include email, web, SMS, push. Later on…you’ll help define that. This highly cross-functional role works closely with marketing, product, engineering, analytics, and other teammates to create a world-class program that delights our customers and drives growth for our business. This is a role for “athletes” and requires a strong blend of creativity, analytical skills, technical expertise, and entrepreneurial spirit. 

Responsibilities
- Develop and execute a full-funnel strategy to improve paid member conversion, increase engagement and retention, resurrect churned users, and generate referrals
- Develop overarching strategy, goals, KPIs, reporting, and processes for lifecycle channels (email, push, SMS)
- Design, implement, and analyze experiments that drive new member growth and existing member engagement 
- Lead website optimization, A/B testing, and content management 
- Lead pricing and promotion experimentation efforts
- Develop a diverse set of growth programs that can be deployed across different markets at different stages (pre-launch, newly launched, mature, etc)
- Work with product and marketing build out initial onboarding flows, transactional emails, and other key lifecycle programs 
- Partner closely with the marketing team to support new product launches, brand campaigns, local market initiatives, and partnerships
- Work cross-functionally to implement ESP/additional elements of the martech stack for lifecycle initiatives

Qualifications
- 7+ years of overall marketing, growth, or relevant experience 
- 4+ years experience in lifecycle, CRM, retention, and email marketing 
- Proven track record driving significant business / user growth through lifecycle / CRM channels
- Highly analytical, data-driven, and familiar with experimentation methodologies
- Deep understanding of ESP tools and highly capable working with technical teams to ensure a strong tech and data foundation for your channel
- Strong foundation when it comes to web optimization and e-commerce growth (CMS systems, web analytics, A/B testing, SEO, etc) 
- Highly creative, customer-centric, and marketing savvy
- Excellent at cross-functional collaboration across a diverse range of teams
- Low ego, high emotional intelligence, and great at leading in a fast-paced, highly dynamic startup environment 

For your awareness, we have been requiring that all employees and visitors who come into our offices verify that they are fully vaccinated with respect to COVID-19. Of course we are open to discussing accommodations where legally required, such as for medical or religious reasons. If you need to discuss accommodations or better understand this requirement, please let me know. Otherwise, please prepare to provide verification of your vaccination.

Description

Climate change is one of the biggest problems humanity is facing today. We are an early-stage start-up working on simple, delightful solutions that make a real difference in one of the worst contributing industries: waste.

Chewie Labs is an early-stage start-up whose mission is to impact climate change by bringing user-centered design, technology, & magic to reducing waste.

Why is there so much garbage and why is the status quo for it to end up in the landfill or ocean? What if waste could be prevented by first being turned into something useful and delightful? Chewie Labs is a soon-to-be launched climate tech start-up focused on eliminating waste, which results in ~5% of global carbon emissions and daily+ pain points in the home. Chewie’s culture is rooted in science, creativity, and taking itself less seriously than the problem. It is a new type of company where sustainability isn’t just the side dish–it’s the main meal.

Summary

This role will drive growth across the funnel, from conversion and monetization through to engagement, retention, and referrals. Once a new customer enters the funnel, Lifecycle Marketing will be responsible for designing the experiments, automated programs, and campaigns that advance them along the customer journey and deepen their relationship with Chewie. Early on, focus channels include email, web, SMS, push. Later on…you’ll help define that. This highly cross-functional role works closely with marketing, product, engineering, analytics, and other teammates to create a world-class program that delights our customers and drives growth for our business. This is a role for “athletes” and requires a strong blend of creativity, analytical skills, technical expertise, and entrepreneurial spirit. 

Responsibilities
- Develop and execute a full-funnel strategy to improve paid member conversion, increase engagement and retention, resurrect churned users, and generate referrals
- Develop overarching strategy, goals, KPIs, reporting, and processes for lifecycle channels (email, push, SMS)
- Design, implement, and analyze experiments that drive new member growth and existing member engagement 
- Lead website optimization, A/B testing, and content management 
- Lead pricing and promotion experimentation efforts
- Develop a diverse set of growth programs that can be deployed across different markets at different stages (pre-launch, newly launched, mature, etc)
- Work with product and marketing build out initial onboarding flows, transactional emails, and other key lifecycle programs 
- Partner closely with the marketing team to support new product launches, brand campaigns, local market initiatives, and partnerships
- Work cross-functionally to implement ESP/additional elements of the martech stack for lifecycle initiatives

Qualifications
- 7+ years of overall marketing, growth, or relevant experience 
- 4+ years experience in lifecycle, CRM, retention, and email marketing 
- Proven track record driving significant business / user growth through lifecycle / CRM channels
- Highly analytical, data-driven, and familiar with experimentation methodologies
- Deep understanding of ESP tools and highly capable working with technical teams to ensure a strong tech and data foundation for your channel
- Strong foundation when it comes to web optimization and e-commerce growth (CMS systems, web analytics, A/B testing, SEO, etc) 
- Highly creative, customer-centric, and marketing savvy
- Excellent at cross-functional collaboration across a diverse range of teams
- Low ego, high emotional intelligence, and great at leading in a fast-paced, highly dynamic startup environment 

For your awareness, we have been requiring that all employees and visitors who come into our offices verify that they are fully vaccinated with respect to COVID-19. Of course we are open to discussing accommodations where legally required, such as for medical or religious reasons. If you need to discuss accommodations or better understand this requirement, please let me know. Otherwise, please prepare to provide verification of your vaccination.

Responsibilities

Requirements

Offer

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Chewie Labs
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