Lifecycle Marketer

at 
Mill
Posted on 
18 Jan

Mill is all about answering a simple question: how can we prevent waste? Less waste can save time, money, energy, maybe even our planet. And there’s no better place to start than food. Food waste is one of the most solvable climate problems facing us today. Plus, our trash really stinks. It’s gross, heavy, and our least favorite chore. At Mill we are striving to build a better environment for all, as we take on climate and kitchen change.

Summary

This role will drive growth across the funnel, from conversion and monetization through to engagement, retention, and referrals. Once a new customer enters the funnel, Lifecycle Marketing will be responsible for designing the experiments, automated programs, and campaigns that advance them along the customer journey and deepen their relationship with Mill. Early on, focus channels include email, web, SMS, push. Later on…you’ll help define that. This highly cross-functional role works closely with marketing, product, engineering, analytics, and other teammates to create a world-class program that delights our customers and drives growth for our business. This is a role for “athletes” and requires a strong blend of creativity, analytical skills, technical expertise, and entrepreneurial spirit.

Responsibilities
- Develop and execute a full-funnel strategy to improve paid member conversion, increase engagement and retention, resurrect churned users, and generate referrals
- Develop overarching strategy, goals, KPIs, reporting, and processes for lifecycle channels (email, push, SMS)
- Design, implement, and analyze experiments that drive new member growth and existing member engagement 
- Lead website optimization, A/B testing, and content management 
- Lead pricing and promotion experimentation efforts
- Develop a diverse set of growth programs that can be deployed across different markets at different stages (pre-launch, newly launched, mature, etc)
- Work with product and marketing build out initial onboarding flows, transactional emails, and other key lifecycle programs 
- Partner closely with the marketing team to support new product launches, brand campaigns, local market initiatives, and partnerships
- Work cross-functionally to implement ESP/additional elements of the martech stack for lifecycle initiatives

Qualifications
- 7+ years of overall marketing, growth, or relevant experience 
- 4+ years experience in lifecycle, CRM, retention, and email marketing 
- Proven track record driving significant business / user growth through lifecycle / CRM channels
- Highly analytical, data-driven, and familiar with experimentation methodologies
- Deep understanding of ESP tools and highly capable working with technical teams to ensure a strong tech and data foundation for your channel
- Strong foundation when it comes to web optimization and e-commerce growth (CMS systems, web analytics, A/B testing, SEO, etc) 
- Highly creative, customer-centric, and marketing savvy
- Excellent at cross-functional collaboration across a diverse range of teams
- Low ego, high emotional intelligence, and great at leading in a fast-paced, highly dynamic startup environment

The estimated base salary range for this position is $130k to $175k, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needs. At Mill, it is not typical for an individual to be hired at or near the top of the range for their role.

For your awareness, we have been requiring that all employees and visitors who come into our offices verify that they are fully vaccinated with respect to COVID-19. Of course we are open to discussing accommodations where legally required, such as for medical or religious reasons. If you need to discuss accommodations or better understand this requirement, please let me know. Otherwise, please prepare to provide verification of your vaccination.

Job Description

Mill is all about answering a simple question: how can we prevent waste? Less waste can save time, money, energy, maybe even our planet. And there’s no better place to start than food. Food waste is one of the most solvable climate problems facing us today. Plus, our trash really stinks. It’s gross, heavy, and our least favorite chore. At Mill we are striving to build a better environment for all, as we take on climate and kitchen change.

Summary

This role will drive growth across the funnel, from conversion and monetization through to engagement, retention, and referrals. Once a new customer enters the funnel, Lifecycle Marketing will be responsible for designing the experiments, automated programs, and campaigns that advance them along the customer journey and deepen their relationship with Mill. Early on, focus channels include email, web, SMS, push. Later on…you’ll help define that. This highly cross-functional role works closely with marketing, product, engineering, analytics, and other teammates to create a world-class program that delights our customers and drives growth for our business. This is a role for “athletes” and requires a strong blend of creativity, analytical skills, technical expertise, and entrepreneurial spirit.

Responsibilities
- Develop and execute a full-funnel strategy to improve paid member conversion, increase engagement and retention, resurrect churned users, and generate referrals
- Develop overarching strategy, goals, KPIs, reporting, and processes for lifecycle channels (email, push, SMS)
- Design, implement, and analyze experiments that drive new member growth and existing member engagement 
- Lead website optimization, A/B testing, and content management 
- Lead pricing and promotion experimentation efforts
- Develop a diverse set of growth programs that can be deployed across different markets at different stages (pre-launch, newly launched, mature, etc)
- Work with product and marketing build out initial onboarding flows, transactional emails, and other key lifecycle programs 
- Partner closely with the marketing team to support new product launches, brand campaigns, local market initiatives, and partnerships
- Work cross-functionally to implement ESP/additional elements of the martech stack for lifecycle initiatives

Qualifications
- 7+ years of overall marketing, growth, or relevant experience 
- 4+ years experience in lifecycle, CRM, retention, and email marketing 
- Proven track record driving significant business / user growth through lifecycle / CRM channels
- Highly analytical, data-driven, and familiar with experimentation methodologies
- Deep understanding of ESP tools and highly capable working with technical teams to ensure a strong tech and data foundation for your channel
- Strong foundation when it comes to web optimization and e-commerce growth (CMS systems, web analytics, A/B testing, SEO, etc) 
- Highly creative, customer-centric, and marketing savvy
- Excellent at cross-functional collaboration across a diverse range of teams
- Low ego, high emotional intelligence, and great at leading in a fast-paced, highly dynamic startup environment

The estimated base salary range for this position is $130k to $175k, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needs. At Mill, it is not typical for an individual to be hired at or near the top of the range for their role.

For your awareness, we have been requiring that all employees and visitors who come into our offices verify that they are fully vaccinated with respect to COVID-19. Of course we are open to discussing accommodations where legally required, such as for medical or religious reasons. If you need to discuss accommodations or better understand this requirement, please let me know. Otherwise, please prepare to provide verification of your vaccination.

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