Growth Marketing Manager

at 
Sheertex
Posted on 
1 Sep

Who are we?

Sheertex is the company behind Impossibly Resilient Tights. Our mission? To eliminate the 2 billion pairs of disposable tights that get tossed into landfills every year and change the world's relationship with tights. Named one of TIME's Best Inventions, our innovative, patent-pending technology has advanced a once stagnant industry thanks to our invention of a unique, impossibly-strong fiber that was never-before-seen in hosiery.

Our team is made up of curious, creative problem solvers and our culture is one of inspiration and determination. At Sheertex, we strive to make the impossible possible—are you up for the challenge?

Who are you?

If you’re motivated by solving real problems for real people then, you’ve come to the right place! The growth marketing manager is hacker meets hustler. You live and breathe real-time data, and get an adrenaline high from high stakes, fast paced decision making and implementation. Imagine stock market day trading meets online direct to consumer sales. You’ll be monitoring hundreds of thousands in daily spend in peak season. You always have your finger on the pulse of key KPIs.

What can you expect from this role?

You build and monitor dashboards, and action insights directly on our Shopify website. You own conversion rate, and are optimizing for the most sales possible at a positive contribution margin. You might decide to change prices or launch a promotion, install performance boosting apps, generate new banner campaigns, redirect customers to our highest converting pages, reorder content for better average order value or conversion, initiate an a/b test, build a landing page, request a new website feature or update copy. You’ll also build and maintain your own dashboards for tracking in google sheets, Looker, and google analytics. You’ll make real-time recommendations to the rest of the team on ad performance / conversion rate by channel, email performance, and more. In this role you will work collaboratively as a key senior member of our commercial team. You will also work closely with our web development team and digital marketing agencies with the goal of balancing real time performance and long term objectives.

Responsibilities:
- Track, analyze and report on in-day, and historical commercial performance to maximize revenue and contribution margin (Conversion rate, customer acquisition rate, click through rate, return on ad spend etc)
- Own, develop and optimize complex python and SQL powered spreadsheets and Looker dashboard for monitoring performance in real-time.
- Own website conversion rate across all brands. Monitor and adjust actively in real-time. Not only will you be making long term roadmap recommendations to our web / OS team you will make real-time adjustments to copy, UI and campaigns to ensure performance.
- You’ll be looking at ad efficiency trends every 15 minutes in peak season and making live merchandising and site changes in Shopify using both WYSIWYG and HTML interfaces to optimize in real-time.
- Work with the commercial team and digital agency(s) to forecast monthly acquisition targets by marketing channel including cost per acquisition and keep forecast up to date with new insights / data daily.
- Measure and report on 360-marketing campaigns, personalization initiatives and promotional tactics on a consistent basis and as required through dashboards and data visualization
- Develop and maintain reports that contain actionable metrics to monitor business performance and inform strategic decisions
- Execute end-to-end campaign tracking solutions in partnership with the commercial team and data / OS Team, including requirements gathering, implementation, design, tagging, QA, and reporting. ex ; Ensuring consistent pixel performance and UTM tracking
- Work with the OS team to compile data from various sources and serve results through creating/enhancing current dashboards, data visualizations, and campaign and website performance reports in Sheertex OS
- Support the commercial team in building new capabilities that leverage Digital Analytics tools (Adobe Analytics, Google Analytics, Google Search Console, SA 360, Facebook Ads manager) and create a connected ecosystem of marketing technologies.
- Partner with our retention, affiliate, e-commerce and creative teams to create, set-up and maximize opportunities with first party and 3rd party audience targeting
- Sharing insights, researching trends, competitive reviews and providing recommendations on how they can be implemented to achieve business goals.
- Collecting and analyzing customer insights and web behavioural data.
- Support the commercial team in the measurement of customer journey effectiveness, by using path analysis, channel attribution and media mix modeling, providing specific recommendations to increase revenue and reduce customer acquisition costs.

Essential Requirements:
- Post-secondary education (or certificate) in Marketing Analytics, Statistics, data, programming and/or equivalent experience
- Proficiency in SQL and Python for spreadsheet and dashboard building. Basic proficiency in HTML and e-commerce platforms like Shopify.
- Experience with using UI / copy, A/B testing, Shopify apps, and other promotional campaigns to drive revenue and conversion rate.
- Experience implementing digital analytics tracking solutions for web and/or mobile experience.
- Experience with pixel implementation, management and media campaign reporting/insights, leveraging Google Analytics/Facebook Analytics and tag management systems
- Experience with tools such as Jira, Asana, Knowledge of various channels and platforms like social (Facebook, Tiktok etc), search (Google Ads), email (Klavyio), a/b testing (VWO), analytics (Google, Looker)Comfort with technical documentation and independently developing innovative, untested solutions
- Passionate about working with large data sets to draw insights and confidently present results & findings to the large cross-functional teams including the upper management.
- Experience with business intelligence software and big data analytics platform such as Looker

Job Description

Who are we?

Sheertex is the company behind Impossibly Resilient Tights. Our mission? To eliminate the 2 billion pairs of disposable tights that get tossed into landfills every year and change the world's relationship with tights. Named one of TIME's Best Inventions, our innovative, patent-pending technology has advanced a once stagnant industry thanks to our invention of a unique, impossibly-strong fiber that was never-before-seen in hosiery.

Our team is made up of curious, creative problem solvers and our culture is one of inspiration and determination. At Sheertex, we strive to make the impossible possible—are you up for the challenge?

Who are you?

If you’re motivated by solving real problems for real people then, you’ve come to the right place! The growth marketing manager is hacker meets hustler. You live and breathe real-time data, and get an adrenaline high from high stakes, fast paced decision making and implementation. Imagine stock market day trading meets online direct to consumer sales. You’ll be monitoring hundreds of thousands in daily spend in peak season. You always have your finger on the pulse of key KPIs.

What can you expect from this role?

You build and monitor dashboards, and action insights directly on our Shopify website. You own conversion rate, and are optimizing for the most sales possible at a positive contribution margin. You might decide to change prices or launch a promotion, install performance boosting apps, generate new banner campaigns, redirect customers to our highest converting pages, reorder content for better average order value or conversion, initiate an a/b test, build a landing page, request a new website feature or update copy. You’ll also build and maintain your own dashboards for tracking in google sheets, Looker, and google analytics. You’ll make real-time recommendations to the rest of the team on ad performance / conversion rate by channel, email performance, and more. In this role you will work collaboratively as a key senior member of our commercial team. You will also work closely with our web development team and digital marketing agencies with the goal of balancing real time performance and long term objectives.

Responsibilities:
- Track, analyze and report on in-day, and historical commercial performance to maximize revenue and contribution margin (Conversion rate, customer acquisition rate, click through rate, return on ad spend etc)
- Own, develop and optimize complex python and SQL powered spreadsheets and Looker dashboard for monitoring performance in real-time.
- Own website conversion rate across all brands. Monitor and adjust actively in real-time. Not only will you be making long term roadmap recommendations to our web / OS team you will make real-time adjustments to copy, UI and campaigns to ensure performance.
- You’ll be looking at ad efficiency trends every 15 minutes in peak season and making live merchandising and site changes in Shopify using both WYSIWYG and HTML interfaces to optimize in real-time.
- Work with the commercial team and digital agency(s) to forecast monthly acquisition targets by marketing channel including cost per acquisition and keep forecast up to date with new insights / data daily.
- Measure and report on 360-marketing campaigns, personalization initiatives and promotional tactics on a consistent basis and as required through dashboards and data visualization
- Develop and maintain reports that contain actionable metrics to monitor business performance and inform strategic decisions
- Execute end-to-end campaign tracking solutions in partnership with the commercial team and data / OS Team, including requirements gathering, implementation, design, tagging, QA, and reporting. ex ; Ensuring consistent pixel performance and UTM tracking
- Work with the OS team to compile data from various sources and serve results through creating/enhancing current dashboards, data visualizations, and campaign and website performance reports in Sheertex OS
- Support the commercial team in building new capabilities that leverage Digital Analytics tools (Adobe Analytics, Google Analytics, Google Search Console, SA 360, Facebook Ads manager) and create a connected ecosystem of marketing technologies.
- Partner with our retention, affiliate, e-commerce and creative teams to create, set-up and maximize opportunities with first party and 3rd party audience targeting
- Sharing insights, researching trends, competitive reviews and providing recommendations on how they can be implemented to achieve business goals.
- Collecting and analyzing customer insights and web behavioural data.
- Support the commercial team in the measurement of customer journey effectiveness, by using path analysis, channel attribution and media mix modeling, providing specific recommendations to increase revenue and reduce customer acquisition costs.

Essential Requirements:
- Post-secondary education (or certificate) in Marketing Analytics, Statistics, data, programming and/or equivalent experience
- Proficiency in SQL and Python for spreadsheet and dashboard building. Basic proficiency in HTML and e-commerce platforms like Shopify.
- Experience with using UI / copy, A/B testing, Shopify apps, and other promotional campaigns to drive revenue and conversion rate.
- Experience implementing digital analytics tracking solutions for web and/or mobile experience.
- Experience with pixel implementation, management and media campaign reporting/insights, leveraging Google Analytics/Facebook Analytics and tag management systems
- Experience with tools such as Jira, Asana, Knowledge of various channels and platforms like social (Facebook, Tiktok etc), search (Google Ads), email (Klavyio), a/b testing (VWO), analytics (Google, Looker)Comfort with technical documentation and independently developing innovative, untested solutions
- Passionate about working with large data sets to draw insights and confidently present results & findings to the large cross-functional teams including the upper management.
- Experience with business intelligence software and big data analytics platform such as Looker

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