Email Marketing Manager

at 
Sheertex
Posted on 
22 Sep

Who are we?

SRTX builds new materials and software to enable better textiles. SRTX is best known for its first technology, Sheertex, a knit made from one of the world's strongest polymers which has disrupted hosiery through impossibly strong pantyhose.

SRTX is best known for its first technology, Sheertex, a knit made from one of the world’s strongest polymers which has disrupted hosiery through impossibly strong pantyhose. Named one of TIME’s Best Inventions, our customers get more wears from our tights than average - meaning fewer tights end up in landfills.

Our mission towards achieving sustainability stretches beyond the environment: we are committed to paying our employees an equitable wage and offering an environment that promotes creativity and growth. Our factory and office share our headquarters, allowing constant collaboration and innovation that can be implemented immediately. We encourage our employees to learn quickly, have autonomy, and leave a direct and lasting impact on the company as we strive to become the leading brand in hosiery.

Who are you?

If you’re motivated by solving real problems for real people then, you’ve come to the right place! As the Email Marketing Director, reporting to the President, you are an expert at email. You are able to send many different kinds of email for many different reasons, building a sense of community within our subscribers. Manage our email flows and maximize them exactly like our newsletters.

What can you expect from this role?

Own and manage and maximize our email channel. Email each of our audiences for each of our brands multiple times a week. Maximize our deliverability, open rate, click-through rate, and ultimately our email revenue. Are you ready?

Responsibilities:
- Manage the relationship with our email marketing partners, monitor their performance, keep them on target, project manage their requests, make sure they deliver on our requests.
- Maximize deliverability, open rate, click through rate, and revenue.
- Track, analyze and report on current campaign performance, and historical campaign / channel performance to maximize life-time value.
- Create, design, implement, send and measure many emails per day.
- Work with the commercial team and digital agency(s) to forecast monthly revenue targets by brand by campaign.
- Frequently present analytics insights and recommendations to the creative team and key stakeholders.

Values
- All SRTX employees must demonstrate, understand and apply our workplace values in their everyday decision-making. Our Values are embedded in every role and applicants must evidence their values as part of the application process. Our SRTX values are: Be Resilient. Get Sh*t Done. Give a F*ck about SRTX. Push for Better.
- SRTX is committed to achieving Net Zero carbon emissions and full Circularity within the next several years. This commitment manifests across business activities for which you are responsible as outlined elsewhere on this job description.

Job Description

Who are we?

SRTX builds new materials and software to enable better textiles. SRTX is best known for its first technology, Sheertex, a knit made from one of the world's strongest polymers which has disrupted hosiery through impossibly strong pantyhose.

SRTX is best known for its first technology, Sheertex, a knit made from one of the world’s strongest polymers which has disrupted hosiery through impossibly strong pantyhose. Named one of TIME’s Best Inventions, our customers get more wears from our tights than average - meaning fewer tights end up in landfills.

Our mission towards achieving sustainability stretches beyond the environment: we are committed to paying our employees an equitable wage and offering an environment that promotes creativity and growth. Our factory and office share our headquarters, allowing constant collaboration and innovation that can be implemented immediately. We encourage our employees to learn quickly, have autonomy, and leave a direct and lasting impact on the company as we strive to become the leading brand in hosiery.

Who are you?

If you’re motivated by solving real problems for real people then, you’ve come to the right place! As the Email Marketing Director, reporting to the President, you are an expert at email. You are able to send many different kinds of email for many different reasons, building a sense of community within our subscribers. Manage our email flows and maximize them exactly like our newsletters.

What can you expect from this role?

Own and manage and maximize our email channel. Email each of our audiences for each of our brands multiple times a week. Maximize our deliverability, open rate, click-through rate, and ultimately our email revenue. Are you ready?

Responsibilities:
- Manage the relationship with our email marketing partners, monitor their performance, keep them on target, project manage their requests, make sure they deliver on our requests.
- Maximize deliverability, open rate, click through rate, and revenue.
- Track, analyze and report on current campaign performance, and historical campaign / channel performance to maximize life-time value.
- Create, design, implement, send and measure many emails per day.
- Work with the commercial team and digital agency(s) to forecast monthly revenue targets by brand by campaign.
- Frequently present analytics insights and recommendations to the creative team and key stakeholders.

Values
- All SRTX employees must demonstrate, understand and apply our workplace values in their everyday decision-making. Our Values are embedded in every role and applicants must evidence their values as part of the application process. Our SRTX values are: Be Resilient. Get Sh*t Done. Give a F*ck about SRTX. Push for Better.
- SRTX is committed to achieving Net Zero carbon emissions and full Circularity within the next several years. This commitment manifests across business activities for which you are responsible as outlined elsewhere on this job description.

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