Cleantech PR Vice President

at 
Antenna Group
Posted on 
18 Nov

Antenna is a PR and integrated marketing agency that specializes in real estate, proptech, sustainability/cleantech, mobility and health. Our team combines deep domain expertise with full-stack PR and marketing capabilities to help innovative companies in our industries achieve breakout growth and velocity. With offices throughout the U.S., and an international network, Antenna is a high-growth organization that is hyper focused on providing its professionals with an exceptional work-life experience.

Antenna is looking for individuals to contribute diverse perspectives and new ideas to the Antenna community. We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive and respectful environment, where each Ant feels a sense of dignity, belonging, and acceptance.

Antenna is looking for a Vice President for our Cleantech practice to manage teams and guide their growth, oversee a portfolio of client accounts and assist with campaign strategy and management, lead strategic internal and external initiatives and support business development efforts.

PRIMARY RESPONSIBILITIES

Integrated Account Strategy and Management:
- Provide oversight on a portfolio of cleantech and sustainability clients
- Autonomously lead strategy development and creation of plans for successful client programs
- Own and drive the creative process and encourage teammates to identify fresh approaches to clients’ programs
- Assign roles and responsibilities across account teams
- Monitor financial health of accounts and advise on retainer management
- Ensure efficient and effective collaboration and coordination with other Antenna divisions (e.g. digital marketing team, web team) on account work
- Own, maintain, and grow a book of business within the practice area
- Ensure client success and retention and identify upsell opportunities
- Ensure health of account/budgets, track resources on accounts and minimize overservicing

Business Development and Agency Marketing:
- Leverage network to identify potential opportunities for new business
- Represent the company at relevant business events, conferences and networking opportunities at major national events
- Develop and nurture professional relationships with stakeholders to expand Antenna’s network and new client opportunities
- Mentor junior staff on best business development best practices
- Lead the development of proposals, scoping, and pricing for prospective clients
- Support Antenna’s marketing efforts with original content demonstrating thought leadership and represent Antenna on relevant industry panels
- Regularly attend and participate in new business pitches

Ant Development and Management:
- Manage, motivate and mentor staff, setting and communicating consistent goals and objectives
- Directly supervise and mentor 2-3 account directors, the drivers of the day-to-day operation of accounts
- Foster a culture of inclusion, achievement, respect, individuality, empowerment and creative innovation backed by strategic thinking
- Encourage open discussion and feedback regarding agency direction, mission and culture regularly
- Identify strong performers and emerging talent, communicating directly and consistently that they are valued through verbal and written commendations and as appropriate, monetary rewards
- Review, assign and monitor weekly/monthly staff time/client allocations, adjusting account loads as appropriate
- Track and conduct staff reviews in a timely and comprehensive manner, providing candid and direct feedback
- Raise red flags to agency executive team regarding staffing issues on a timely basis, providing recommendations for solutions and addressing those issues directly with individuals -- in person and in writing
- Nurture relationship with agency CEO. Take advantage of open door policy to introduce new ideas, seek professional advice and flag issues that demand attention.

Leadership:
- Serve on various leadership committees and sync with executive team on a quarterly basis regarding company culture, agency marketing, PR/digital best practices, digital integration
- Strategic/standardizing processes on the agency level
- Participate in the interview process for new hires within in the practice

Client Relations:
- Ensure client programs continually track to goals and objectives, focusing on key metrics
- Implement weekly status meetings, conference calls and regular client reporting structure customized to individual client nuances and needs
- Facilitate process by which all client materials, plans and programs are reviewed to ensure quality control, including tactical and strategic checks and balances
- Facilitate highly communicative, direct, two-way dialogue relationships with client partners, reinforcing 24/7 strategic counsel and support, and confidence in agency expertise and services
- Encourage formal client assessment of agency performance -- Quarterly Business Review (QBRs) -- or at frequency appropriate to account
- Innovates new agency offerings tied to client objectives and to generate potential new revenue streams

QUALIFICATIONS
- 10+ years of direct public relations experience or related areas
- Experience leading teams and managing budgets
- Interest in client subject matter and ability to understand complex technologies and explain them in accessible, compelling terms
- Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches
- Self-motivated, proactive and flexible
- Strong writing, editing and communication skills

BENEFITS & PERKS
- Competitive salary
- Profit Sharing Plan
- 18 PTO days to start
- Floating Holidays
- Paid Volunteer Day
- Winter Recess and Summer Fridays
- Sabbatical Leave
- Parental Bonding Leave
- Mentorship/Allyship Program
- Yearly Professional Development Stipend
- Career development, training and mobility
- Comprehensive medical, dental and vision insurance
- 401K with matching
- Hybrid Office Schedule
- Regular outings, celebrations, happy hours and adventures
- Office Dog! (varies by location)

Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.

Job Description

Antenna is a PR and integrated marketing agency that specializes in real estate, proptech, sustainability/cleantech, mobility and health. Our team combines deep domain expertise with full-stack PR and marketing capabilities to help innovative companies in our industries achieve breakout growth and velocity. With offices throughout the U.S., and an international network, Antenna is a high-growth organization that is hyper focused on providing its professionals with an exceptional work-life experience.

Antenna is looking for individuals to contribute diverse perspectives and new ideas to the Antenna community. We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive and respectful environment, where each Ant feels a sense of dignity, belonging, and acceptance.

Antenna is looking for a Vice President for our Cleantech practice to manage teams and guide their growth, oversee a portfolio of client accounts and assist with campaign strategy and management, lead strategic internal and external initiatives and support business development efforts.

PRIMARY RESPONSIBILITIES

Integrated Account Strategy and Management:
- Provide oversight on a portfolio of cleantech and sustainability clients
- Autonomously lead strategy development and creation of plans for successful client programs
- Own and drive the creative process and encourage teammates to identify fresh approaches to clients’ programs
- Assign roles and responsibilities across account teams
- Monitor financial health of accounts and advise on retainer management
- Ensure efficient and effective collaboration and coordination with other Antenna divisions (e.g. digital marketing team, web team) on account work
- Own, maintain, and grow a book of business within the practice area
- Ensure client success and retention and identify upsell opportunities
- Ensure health of account/budgets, track resources on accounts and minimize overservicing

Business Development and Agency Marketing:
- Leverage network to identify potential opportunities for new business
- Represent the company at relevant business events, conferences and networking opportunities at major national events
- Develop and nurture professional relationships with stakeholders to expand Antenna’s network and new client opportunities
- Mentor junior staff on best business development best practices
- Lead the development of proposals, scoping, and pricing for prospective clients
- Support Antenna’s marketing efforts with original content demonstrating thought leadership and represent Antenna on relevant industry panels
- Regularly attend and participate in new business pitches

Ant Development and Management:
- Manage, motivate and mentor staff, setting and communicating consistent goals and objectives
- Directly supervise and mentor 2-3 account directors, the drivers of the day-to-day operation of accounts
- Foster a culture of inclusion, achievement, respect, individuality, empowerment and creative innovation backed by strategic thinking
- Encourage open discussion and feedback regarding agency direction, mission and culture regularly
- Identify strong performers and emerging talent, communicating directly and consistently that they are valued through verbal and written commendations and as appropriate, monetary rewards
- Review, assign and monitor weekly/monthly staff time/client allocations, adjusting account loads as appropriate
- Track and conduct staff reviews in a timely and comprehensive manner, providing candid and direct feedback
- Raise red flags to agency executive team regarding staffing issues on a timely basis, providing recommendations for solutions and addressing those issues directly with individuals -- in person and in writing
- Nurture relationship with agency CEO. Take advantage of open door policy to introduce new ideas, seek professional advice and flag issues that demand attention.

Leadership:
- Serve on various leadership committees and sync with executive team on a quarterly basis regarding company culture, agency marketing, PR/digital best practices, digital integration
- Strategic/standardizing processes on the agency level
- Participate in the interview process for new hires within in the practice

Client Relations:
- Ensure client programs continually track to goals and objectives, focusing on key metrics
- Implement weekly status meetings, conference calls and regular client reporting structure customized to individual client nuances and needs
- Facilitate process by which all client materials, plans and programs are reviewed to ensure quality control, including tactical and strategic checks and balances
- Facilitate highly communicative, direct, two-way dialogue relationships with client partners, reinforcing 24/7 strategic counsel and support, and confidence in agency expertise and services
- Encourage formal client assessment of agency performance -- Quarterly Business Review (QBRs) -- or at frequency appropriate to account
- Innovates new agency offerings tied to client objectives and to generate potential new revenue streams

QUALIFICATIONS
- 10+ years of direct public relations experience or related areas
- Experience leading teams and managing budgets
- Interest in client subject matter and ability to understand complex technologies and explain them in accessible, compelling terms
- Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches
- Self-motivated, proactive and flexible
- Strong writing, editing and communication skills

BENEFITS & PERKS
- Competitive salary
- Profit Sharing Plan
- 18 PTO days to start
- Floating Holidays
- Paid Volunteer Day
- Winter Recess and Summer Fridays
- Sabbatical Leave
- Parental Bonding Leave
- Mentorship/Allyship Program
- Yearly Professional Development Stipend
- Career development, training and mobility
- Comprehensive medical, dental and vision insurance
- 401K with matching
- Hybrid Office Schedule
- Regular outings, celebrations, happy hours and adventures
- Office Dog! (varies by location)

Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.

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